Description
Cranberry extract powder is a highly concentrated powder derived from ripe cranberries (Vaccinium macrocarpon). It is carefully extracted to preserve its natural anthocyanins, polyphenols, and antioxidant compounds.
This extract appears very dark purple to deep burgundy, a clear visual sign of its high anthocyanin content, which gives cranberries their intense color and antioxidant strength.
Appearance & Sensory Profile
• Color: Very dark purple / deep wine-purple / brown powder
• Texture: Fine, smooth powder
• Taste: Tart, slightly bitter, concentrated berry flavor
• Aroma: Mild fruity, berry-like
Key Active Compounds
• Anthocyanins (high concentration)
• Proanthocyanidins (PACs)
• Polyphenols & flavonoids
• Natural fruit acids
Benefits
• Rich in powerful antioxidants that help combat oxidative stress
• Supports urinary tract health and bladder wellness
• Promotes kidney and digestive health
• Supports immune function
• Helps maintain cardiovascular health
• Supports overall cell protection and vitality
Uses (Food & Wellness)
• Added to smoothies, juices, and wellness drinks
• Used in capsules or sachet blends
• Incorporated into functional beverages
• Added to herbal tea blends
• Used in antioxidant and women’s wellness formulas
Why the Color Matters
The very dark purple color to brown indicates a high anthocyanin level, meaning:
• Strong antioxidant capacity
• Minimal dilution or fillers
• High-quality, concentrated extract
Lighter cranberry powders are often whole fruit powders, while this deep purple shade confirms it is a true extract.
Packaging & Storage
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Packaging: Packaged in ziplock bags to prevent spillage.
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Storage: Store in a cool, dry place below 70°F. Shelf life stable for 24 months.
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Natural Product Note: No artificial colors, flavors, or preservatives. Product is a natural botanical ingredient; color may vary depending on harvest lot and year.
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Product Representation: Images and packaging shown are for general representation. Actual product color and packaging may vary.
DISCLAIMER:
This product is a natural food supplement and not evaluated by the Food and Drug Administration (FDA). It is intended for educational purposes only and is not intended to diagnose, treat, cure, or prevent any disease.
Consult a healthcare professional before use if you have allergies or medical conditions

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